KPMG Spark Blog

Recommended

Everything Entrepreneurs Need to Know About a 'Cooperative Business Model'

Effective Video Interviewing KPMG SPARK

6 ways to make customers the keystone of your business

4 Tips for Establishing Your Brand in a Big City

Last month, we shared advice for how a startup can establish roots for their business — while still leaving their mark — in a small town. Now we’re flipping the setting to taking your company to a big city for the first time. While cities offer plenty of benefits to startups like a thriving customer base and workforce, they’re also loaded with competing businesses with the same products or services, many of which have been there longer and have loyal clients. It’s a big pond with even bigger fish inside of it — so, what can your brand do to stand out from the crowd? The answer lies in amplifying all of the advantages that your business has to offer as well as utilizing the resources that a urbane area has to offer.

1) Make excellent customer service your No. 1 priority

Before you begin planning ahead with a big advertising budget and elaborate social media strategy, remember that one of the simplest ways to stand out is with great customer service. When customers routinely have a good experience at your establishment, they spread the word to their friends who, in turn, visit and share the news to their networks. Word of mouth can go a long way, but only if you dedicate yourself, and your team, to maintaining excellent customer service each and every day.

2) Dabble in traditional and digital marketing

With so many people in the city, how do you find your true target market? The best way to target and reach your audience may require just as much digital marketing as it does traditional. Here are a handful of strategies to take on a test run.

  • Creating and maintaining a website. That means making sure the site is easy to navigate across all devices from smartphones to desktops, optimized for SEO, includes an updated contact information page, and is updated on a regular basis to reflect seasonal offerings and promotions.
  • Depending on the city you’re in, you might want to opt for a billboard or a placard in a subway or on a bus to advertise your business. Billboards tend to work better in cities where commuters get to work via freeways while the latter is best for areas with plenty of public transit commuters.
  • Take out a radio ad spot — or even advertise during a podcast that you know your customer base enjoys.
  • Establish an active social media presence where you can share relevant content with your audience about news and updates from your business as well as address any issues and highlight praise from customers.

3) Do some in-person networking

From coworking spaces to startup incubators, cities offer a wealth of resources to entrepreneurs at all stages in business. Take the time to see what events and networking nights are in your area next so you meet and greet with potential partners and customers and share more information about who you are and what you offer.

4) Personalize your approach

When a customer has a positive experience with an establishment, it’s usually personalized just for them. Whether it’s taking the time to remember their order preferences at a restaurant or greeting them by name at a hotel, these extra touches go a long way to endearing customers to businesses. Skip the one size fits all approach in your marketing to your customer base in favor of building a deeper connection to your audience. Address e-newsletters to the name of the subscriber; take mailers to college campuses if you market to a twentysomething demographic, and follow your fans on social media.

Above all when marketing your business in the city, celebrate being different. It might feel easier to blend in with the competition, but be proud to be unique and always keep thinking of how you can wow customers by going above and beyond.

Deborah Sweeney is the CEO of MyCorporation.com. MyCorporation is a leader in online legal filing services for entrepreneurs and businesses, providing start-up bundles that include corporation and LLC formation, registered agent, DBA, and trademark & copyright filing services. MyCorporation does all the work, making the business formation and maintenance quick and painless, so business owners can focus on what they do best. Follow her on Google+ and on Twitter @mycorporation.

Please note that KPMG Spark’s sponsorship of this blog article is not intended to address the specific circumstances of any particular individual or entity and does not constitute an endorsement of any entity or its products or services. This content represents the views of the author, and does not necessarily represent the views or professional advice of KPMG Spark.

KPMG SparkApril 19, 2017Posted In: Business Tips

Download our Free Guide - Managing Small Business Cash Flow

Recommended

Everything Entrepreneurs Need to Know About a 'Cooperative Business Model'

Effective Video Interviewing KPMG SPARK

6 ways to make customers the keystone of your business

Subscribe

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

KPMG Spark is an online accounting service that saves you time so you can focus on what’s most important for your business.

Sign Up

How Developing Your Pitch Can Help Your Business Grow

The traditional multipage, chart-laden business plan that venture capitalists used to rely on to evaluate opportunities is largely being replaced with documents that convey essential information in a more concise format. 

KPMG SparkAugust 1, 2022Posted In: Business Tips

Why Tax Planning is Important for Small Businesses

Tax compliance is a necessity. An effective tax planning strategy can add considerable value to your business. 

KPMG SparkJuly 27, 2022Posted In: Tax Tips

How is KPMG Spark Different From Other Online Accounting Solutions?

KPMG Spark isn’t a software solution, it’s a software-enabled service—also known as managed accounting—which is vastly different from accounting software.

KPMG SparkJuly 19, 2022Posted In: Business Tips

3 Tips on Engaging With Independent Contractors

When looking to engage a contractor for your business, it is important to know the process so you can find the best possible fit for your business. Continue reading to learn how to simplify the process of engaging with independent professionals.

Ben AsplundJuly 12, 2022Posted In: Business Tips

Should You Be Paying Estimated Taxes?

Find out more about estimated taxes, who pays them, and steps necessary to be compliant.

KPMG SparkJune 28, 2022Posted In: Tax Tips

7 Tips for Nonprofit Accounting

Find out more about nonprofit accounting, how it’s different from for-profit organizations, and what you need to know to operate your nonprofit successfully.

KPMG SparkJune 21, 2022Posted In: Tax Tips

Why Nonprofits Need Managed Accounting

Find out more about nonprofit organizations, why they need managed accounting, and how nonprofit bookkeeping can contribute to their success.

KPMG SparkJune 14, 2022Posted In: Accounting Info

6 Things You Need to Know About Nonprofit Accounting

Let’s take a closer look at what nonprofit accounting is, how it’s different, and why accountability is key for nonprofit success.

Timothy A A StilesJune 7, 2022Posted In: Accounting Info

Should Your Small Business Be Filing 1099-NEC Forms?

Let’s explore Form 1099-NEC – who is required to file it, who should be furnished it, and its importance in meeting your annual tax return requirements.

KPMG SparkMay 24, 2022Posted In: Tax Tips