KPMG Spark Blog
Last month, we shared advice for how a startup can establish roots for their business — while still leaving their mark — in a small town. Now we’re flipping the setting to taking your company to a big city for the first time. While cities offer plenty of benefits to startups like a thriving customer base and workforce, they’re also loaded with competing businesses with the same products or services, many of which have been there longer and have loyal clients. It’s a big pond with even bigger fish inside of it — so, what can your brand do to stand out from the crowd? The answer lies in amplifying all of the advantages that your business has to offer as well as utilizing the resources that a urbane area has to offer.
Before you begin planning ahead with a big advertising budget and elaborate social media strategy, remember that one of the simplest ways to stand out is with great customer service. When customers routinely have a good experience at your establishment, they spread the word to their friends who, in turn, visit and share the news to their networks. Word of mouth can go a long way, but only if you dedicate yourself, and your team, to maintaining excellent customer service each and every day.
With so many people in the city, how do you find your true target market? The best way to target and reach your audience may require just as much digital marketing as it does traditional. Here are a handful of strategies to take on a test run.
From coworking spaces to startup incubators, cities offer a wealth of resources to entrepreneurs at all stages in business. Take the time to see what events and networking nights are in your area next so you meet and greet with potential partners and customers and share more information about who you are and what you offer.
When a customer has a positive experience with an establishment, it’s usually personalized just for them. Whether it’s taking the time to remember their order preferences at a restaurant or greeting them by name at a hotel, these extra touches go a long way to endearing customers to businesses. Skip the one size fits all approach in your marketing to your customer base in favor of building a deeper connection to your audience. Address e-newsletters to the name of the subscriber; take mailers to college campuses if you market to a twentysomething demographic, and follow your fans on social media.
Above all when marketing your business in the city, celebrate being different. It might feel easier to blend in with the competition, but be proud to be unique and always keep thinking of how you can wow customers by going above and beyond.
Deborah Sweeney is the CEO of MyCorporation.com. MyCorporation is a leader in online legal filing services for entrepreneurs and businesses, providing start-up bundles that include corporation and LLC formation, registered agent, DBA, and trademark & copyright filing services. MyCorporation does all the work, making the business formation and maintenance quick and painless, so business owners can focus on what they do best. Follow her on Google+ and on Twitter @mycorporation.
Please note that KPMG Spark’s sponsorship of this blog article is not intended to address the specific circumstances of any particular individual or entity and does not constitute an endorsement of any entity or its products or services. This content represents the views of the author, and does not necessarily represent the views or professional advice of KPMG Spark.
Hiring a trained bookkeeper ensures that your money is being managed correctly and that nasty surprises don’t catch you off guard.
Wondering what KPMG Spark is all about? Here, we have put together some of the most frequently asked questions we get at KPMG Spark to help you navigate your online bookkeeping experience.
Whether you get your bookkeeping done with a professional—as you get with us at KPMG Spark—or you do it all on your own, there are important things you can do to make it easier for you and your bookkeeper. Here, we will outline three leading practices for bookkeeping we recommend to our clients.
Learn the differences between the cash and accrual accounting methods and see how your online bookkeeper can help you keep up on all your online accounting demands.
The appeal of doing your own bookkeeping is perhaps obvious: not having to pay someone else to do it for you. But the important thing to consider when you are thinking about doing your own bookkeeping or outsourcing it is what you are losing from taking that time from your business.
Stay on top of what you should know about attracting and retaining a millennial workforce, and KPMG Spark, a small business CPA firm, will help you stay on top of your online accounting and bookkeeping. This blog's author is a millennial and the content therein represents the views of the author.
In any kind of economic downturn, small businesses are often hit the hardest. It’s now more important than ever to be creative and find ways to make your customers happy.
As an online bookkeeping company, KPMG Spark has experience to help you understand your position in the business lifecycle of a startup that just might help you stay a bit ahead of the game.
Join over 50k people who receive our monthly digest!