KPMG Spark Blog
In an increasingly online world, finding new customers as a small business is essential for growth. It can be difficult to find customers that will use your service or product and stay loyal to your company. Here, we outline ways to find new customers in a competitive online space.
While starting a new business, it can be difficult to find customers that will use your service or product and stay loyal to your company. In order for your dream to stay alive, you need people to buy into it. In an increasingly online world, this can be extremely daunting. How will customers find you? How do you make your website garner the attention you need? How should you best utilize social media? The increasingly remote world we find ourselves in allows for so much opportunity, you just need to know how to tap into it.
As your partner in small business accounting, we want to make sure all aspects of your business can continue to grow in any situation. Here we’ll explore some of the tried and true ways to find new customers remotely.
Always use the resources that are already available to you. In your case, use the people around you that you have previously connected with to spread the word. Whether that’s friends, family, long-time colleagues, or coworkers—get the people you already know to use your service and get feedback from them. Having this positive feedback can bolster your business and, through the extension of your friends’ connections, your business can grow even further. Be wary though—posting a picture every day of the same pot for your new pottery shop might have you losing more friends than gaining customers.
Every day, billions of people from all over the world log onto various social media platforms. Through the use of social media, you have the potential to reach an extremely large audience that would be otherwise unavailable to you. Generating awareness and creating awareness for your business can be daunting. Social media helps with that task because now you are no longer dependent on how many people walk by your store but how many you can reach through a post or hashtag.
Depending on your business, social media can be utilized as an incredibly useful tool to target people; those people can then become customers. In our blog, Deciding What Social Media Platforms Are Best For Your Business, we outline which social media platforms can be best utilized for your particular business. Deciding on the best platforms to use is essential, getting to know your demographic or target audience will help in the decision making of what social platform to use.
Professional social platforms are good places to connect with other experts that can help you expand your business. The ability to share articles and invite others to connect with you allows others to learn about you and your business.
You’ve made it this far with your business, so show it off! Use your community, network, and social platforms to show off the impressive feats your business and you, as its owner, have accomplished. If people can’t get out to see your accomplishments, it’s your job to make sure people can still learn of your business. Get a spot in the newspaper, post frequently, and show others the great things your business is doing so word can spread. If you can differentiate yourself from your competitors in any way, emphasize that aspect of your business and show it off so your potential customers have a reason to go with your business.
While getting into advertising can seem daunting, it’s payoffs can make it all worth it. Not all advertising is the same so it is important to see what would work well for your business. For example, say you pay to get an online ad for your small business so you can appear at the top of local search results. Then, someone two miles away who happens to search for services you offer can see your ad displayed at the top. They can then drive over, make a purchase, and all of a sudden your ad just paid for itself.
Do your research though—you need to figure out what kind of advertising will lead to the most conversions for your business. Experiment with different options, see what works and what doesn’t. Cast your net wide in digital marketing—it can help you find the niche your business needs.
Perhaps the most important thing you can do to expand your business in an online space is to humanize your business. Let your potential customers see you, your drive, and that you're not just a company that wants to take their money - but a company that wants to serve its customers. Start a blog to tell your story, get featured in podcasts to tell others of your journey as a business owner, or develop your website to be as transparent as possible to your audience. People don’t want to work with a faceless company. The more face-to-face you are with them, the more trust you can build.
As a unique CPA firm, KPMG Spark has each bookkeeper work individually with each client so you can get a personalized experience. While you utilize these aforementioned methods to build your business, we want to be with you and help you every step of the way through our online bookkeeping services. Your dedicated bookkeepers will even help you onboard new clients and employees to simplify the process of gaining new business affiliates. We’ll handle the books so you can stay focused on finding new customers and all the other important aspects of your business.
Our online accounting services are here to take some things off your shoulders so you can get back to other essential business processes. The accounting system for small businesses that we have developed is a combination of our one of a kind software and a dedicated bookkeeper and CPA to make sure your books are in order. Visit our website and give us a call to schedule your demo now to see how KPMG Spark can help you!
This blog article is not intended to address or provide advice concerning the specific circumstances of any particular individual or entity and does not constitute an endorsement of any entity or its products or services.
Some or all of the services described herein may not be permissible for KPMG audit clients and their affiliates or related entities.
The following information is not intended to be “written advice concerning one or more Federal tax matters” subject to the requirements of section 10.37(a)(2) of Treasury Department Circular 230. The information contained herein is of a general nature and based on authorities that are subject to change. Applicability of the information to specific situations should be determined through consultation with your tax adviser.
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