KPMG Spark Blog

How to Market Your Startup Locally

You just brought the business of your dreams to life, but you’re just not interested in opening up shop in a sprawling city. You’d rather trade in the pricey rent and taxes for somewhere more affordable and less densely populated, like a small town. Here are some practical tips on how to market your startup locally.

However, let’s be practical about the reality of your arrival to a new neighborhood. Customers may be hesitant to visit simply because they don’t know anything about what you have to offer. A lack of foot traffic means you might go through a few months of middling sales — but that can all change with the right marketing approach. Make and leave your mark with these tips that’ll encourage the community to warm up to you and your business.

1. Put a plan of action together

What can you offer that will make a big impression on locals and encourage them to visit, make a sale, and spread positive word of mouth? Strategize your goals and objectives for your target audience and its market and tailor them specifically for a smaller area. In between planning for ways that your business can get involved with the community and establish a presence, focus on what makes your business special and highlight what sets it apart instead of blending into the crowd.

2. Create a unique, consistent logo

Consider your storefront for a moment. What makes it memorable? While the primary goal for a brick and mortar business is to draw customers inside, they might be hesitant to make the first move when they don’t know anything about you. One of the best ways to advertise what you do and leave behind an impression that sticks? Create and trademark an original business logo.

If you need some design advice, our personal tips include keeping the design and color palette simple and consistent to brand your company and easily convey its message. The logo should be able to translate across all mediums including on your website, packaging, and marketing materials and using the same colors helps establish trade dress to further distinguish your product and company. From snagging the attention of window shoppers to giving your shop some built-in recognition, your logo brands your business more than you might think it does!

3. Advertise in the local newspaper

In the era of blogs and Facebook advertising, placing an ad in the newspaper may seem antiquated and unnecessary. Before you judge too much though, take into consideration that local papers have loyal readers. In small towns especially, these readers are looking for news on what’s happening with their local government and community announcements about new store openings and upcoming event celebrations. Take out and customize an ad to give your startup some early buzz and great local press!

4. Meet and greet with the locals

Ultimately, the most effective marketing tip is the one where you get up and go outside to meet and greet with members of the community. Here are just a few ways you can make your welcome to the neighborhood a warm one:

  • Host an open house for your new business. Offer freebies and raffle giveaways, bring in a food truck and some live music, and encourage everyone in the community to bring their friends along for the event.
  • Head to a networking night to mingle with other professionals or local events where potential customers may be. If you’re not sure what events are coming up, inquire with your local Chamber of Commerce.
  • Take your business cards with you wherever you go and strike up a conversation with passerbys. Even if you’re waiting in line at a coffee shop, you can still introduce yourself with a friendly, enthusiastic attitude that’ll encourage everyone to visit you and get to know more about you — and your business — one-on-one.

 

Deborah Sweeney is the CEO of MyCorporation.com. MyCorporation is a leader in online legal filing services for entrepreneurs and businesses, providing start-up bundles that include corporation and LLC formation, registered agent, DBA, and trademark & copyright filing services. MyCorporation does all the work, making the business formation and maintenance quick and painless, so business owners can focus on what they do best. Follow her on Google+ and on Twitter @mycorporation.

Please note that KPMG Spark’s sponsorship of this blog article is not intended to address the specific circumstances of any particular individual or entity and does not constitute an endorsement of any entity or its products or services. This content represents the views of the author, and does not necessarily represent the views or professional advice of KPMG Spark.

 

KPMG SparkMarch 23, 2017Posted In: Business Tips

Subscribe

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

KPMG Spark is an online accounting service that saves you time so you can focus on what’s most important for your business.

Planning to Pay Taxes Helps Build a Strong Financial Foundation

In order to run a successful business, you need to have a solid financial foundation. Planning to pay taxes is an important part of building this foundation. Join us as we discuss tax planning strategies to help your business plan for tax season.

KPMG SparkOctober 26, 2021Posted In: Tax Tips

How You Know it's Time to Hire a Bookkeeper

When you first open your business, you might be able to run everything by yourself. Eventually, hiring a bookkeeper will become a vital step to help ensure continual growth for your business. Continue reading for 5 signs that indicate it’s time to hire a bookkeeper for your business.

Alexandra OjalvoOctober 19, 2021Posted In: Business Tips

How Managing Cash Flow Can Help You Build a Strong Financial Foundation

Maintaining a healthy business cash flow is one of the most important building blocks for any business to be able to build a strong financial foundation. Continue reading for a few best practices for ensuring your organization has enough cash on hand.

KPMG SparkOctober 13, 2021Posted In: Business Tips

Why your bookkeeping may be holding you back from business success

Join us to learn how your bookkeeping may be holding back your business from functioning at its peak performance.

Aubry BlackOctober 5, 2021Posted In: Business Tips

Building a Strong Financial Foundation: Stay on Top of Bookkeeping

KPMG Spark works with many business owners and executives to simplify their bookkeeping. Continue reading to learn how keeping up with your bookkeeping will help you build a solid financial foundation for your business.

KPMG SparkSeptember 29, 2021Posted In: Business Tips

Hiring Help: How To Know Whether To Hire an Employee or Contractor?

There are many important differences between an employee and an independent contractor that can affect the financial foundation of your business. Continue reading to learn some of the financial impacts you should consider when making this decision.

KPMG SparkSeptember 22, 2021Posted In: Business Tips

Selecting an Entity Structure Helps Build a Strong Financial Foundation for Your Business

Running a successful business depends on a solid financial foundation. You can have the most sought-after products or services, a killer marketing strategy, and loyal customers, but if you don’t have a solid financial foundation to manage cash flow and support other business decisions, it can all come crumbling down. Continue reading to learn how selecting an entity structure can help build your financial foundation.

KPMG SparkSeptember 1, 2021Posted In: Business Tips

Real-Time Bookkeeping: 5 Valuable Insights You Can Gain From Real-Time Bookkeeping

Real-time bookkeeping uses live data to give you visibility into your current income and expenses, balances, and more. The visibility that real-time bookkeeping provides allows business owners to gain valuable insight into both their finances and businesses. Continue reading for 5 valuable insights you can gain from real-time bookkeeping.

Alexandra OjalvoAugust 24, 2021Posted In: Tax Tips

The importance of having a personalized bookkeeper

Having a personalized bookkeeper can provide valuable benefits to any business owner. A personalized bookkeeper can monitor and organize your business’s daily transactions. Not only that, they can also give you the reassurance and security you want to have about your company’s finances. Join us to learn more about the importance of having a personalized bookkeeper.

Aubry BlackAugust 17, 2021Posted In: Business Tips