KPMG Spark Blog
Open rates might not be like they were in the early 2,000's, but email still forms the marketing backbone of thousands of small businesses. Knowing how to leverage it to its full potential is crucial—especially when it comes to working with other partners on cobranded email blasts.
MailChimp is one of the most popular (for a good reason) email service providers in the business. It has incredibly handy features like auto-scheduling, A/B testing, third party integrations and a cool chimpanzee logo to boot (for the nerdishly curious, his name is Freddie).
And while MailChimp is extremely intuitive when it comes to sharing email templates with other users, it's not so self-explanatory when it comes to sharing templates with others who don't have access to MailChimp.
After creating your template, the first thing you'll need to do is click the drop down arrow next to the edit button.
Scroll down and click where it says "Export as HTML." Once you do, you'll receive the following pop-up...
Despite the scary text that makes it sound as if you'll lose all of your saved work, just click where it says "Export Template." So far, so good—right? Well, here's where the majority of confusion comes in...
After exporting your template as an HTML file, you'll receive a file download button. If you're using Safari this will appear under the downloads arrow on the top right of your browser, or if you're using Chrome—at the bottom left.
Rather than click on the file and open it (as you would a normal download), place your cursor over the HTML download file and drag it onto the desktop. Attach the file to an email, and send it. Now you're done, it's as simple as that!
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Running a successful business depends on a solid financial foundation. You can have the most sought-after products or services, a killer marketing strategy, and loyal customers, but if you don’t have a solid financial foundation to manage cash flow and support other business decisions, it can all come crumbling down. Continue reading to learn how selecting an entity structure can help build your financial foundation.
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Having a personalized bookkeeper can provide valuable benefits to any business owner. A personalized bookkeeper can monitor and organize your business’s daily transactions. Not only that, they can also give you the reassurance and security you want to have about your company’s finances. Join us to learn more about the importance of having a personalized bookkeeper.