KPMG Spark Blog
Open rates might not be like they were in the early 2,000's, but email still forms the marketing backbone of thousands of small businesses. Knowing how to leverage it to its full potential is crucial—especially when it comes to working with other partners on cobranded email blasts.
MailChimp is one of the most popular (for a good reason) email service providers in the business. It has incredibly handy features like auto-scheduling, A/B testing, third party integrations and a cool chimpanzee logo to boot (for the nerdishly curious, his name is Freddie).
And while MailChimp is extremely intuitive when it comes to sharing email templates with other users, it's not so self-explanatory when it comes to sharing templates with others who don't have access to MailChimp.
After creating your template, the first thing you'll need to do is click the drop down arrow next to the edit button.
Scroll down and click where it says "Export as HTML." Once you do, you'll receive the following pop-up...
Despite the scary text that makes it sound as if you'll lose all of your saved work, just click where it says "Export Template." So far, so good—right? Well, here's where the majority of confusion comes in...
After exporting your template as an HTML file, you'll receive a file download button. If you're using Safari this will appear under the downloads arrow on the top right of your browser, or if you're using Chrome—at the bottom left.
Rather than click on the file and open it (as you would a normal download), place your cursor over the HTML download file and drag it onto the desktop. Attach the file to an email, and send it. Now you're done, it's as simple as that!
Hiring a trained bookkeeper ensures that your money is being managed correctly and that nasty surprises don’t catch you off guard.
Wondering what KPMG Spark is all about? Here, we have put together some of the most frequently asked questions we get at KPMG Spark to help you navigate your online bookkeeping experience.
Whether you get your bookkeeping done with a professional—as you get with us at KPMG Spark—or you do it all on your own, there are important things you can do to make it easier for you and your bookkeeper. Here, we will outline three leading practices for bookkeeping we recommend to our clients.
Learn the differences between the cash and accrual accounting methods and see how your online bookkeeper can help you keep up on all your online accounting demands.
The appeal of doing your own bookkeeping is perhaps obvious: not having to pay someone else to do it for you. But the important thing to consider when you are thinking about doing your own bookkeeping or outsourcing it is what you are losing from taking that time from your business.
Stay on top of what you should know about attracting and retaining a millennial workforce, and KPMG Spark, a small business CPA firm, will help you stay on top of your online accounting and bookkeeping. This blog's author is a millennial and the content therein represents the views of the author.
In any kind of economic downturn, small businesses are often hit the hardest. It’s now more important than ever to be creative and find ways to make your customers happy.
As an online bookkeeping company, KPMG Spark has experience to help you understand your position in the business lifecycle of a startup that just might help you stay a bit ahead of the game.
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