KPMG Spark Blog
Open rates might not be like they were in the early 2,000's, but email still forms the marketing backbone of thousands of small businesses. Knowing how to leverage it to its full potential is crucial—especially when it comes to working with other partners on cobranded email blasts.
MailChimp is one of the most popular (for a good reason) email service providers in the business. It has incredibly handy features like auto-scheduling, A/B testing, third party integrations and a cool chimpanzee logo to boot (for the nerdishly curious, his name is Freddie).
And while MailChimp is extremely intuitive when it comes to sharing email templates with other users, it's not so self-explanatory when it comes to sharing templates with others who don't have access to MailChimp.
After creating your template, the first thing you'll need to do is click the drop down arrow next to the edit button.
Scroll down and click where it says "Export as HTML." Once you do, you'll receive the following pop-up...
Despite the scary text that makes it sound as if you'll lose all of your saved work, just click where it says "Export Template." So far, so good—right? Well, here's where the majority of confusion comes in...
After exporting your template as an HTML file, you'll receive a file download button. If you're using Safari this will appear under the downloads arrow on the top right of your browser, or if you're using Chrome—at the bottom left.
Rather than click on the file and open it (as you would a normal download), place your cursor over the HTML download file and drag it onto the desktop. Attach the file to an email, and send it. Now you're done, it's as simple as that!
KPMG Spark's online accounting service provides personal customer service to every client. Learn tips on how to make your customer service into a tool for your startup.
KPMG Spark is so proud to be able to work with many amazing businesses and brands. Discover the secret to success in business through our client, Otter Learning.
What are industry associations and why are they relevant to you?
Today, KPMG Spark launched a website that shows how CPA firms and accounting practices can gain a competitive advantage by using Spark's online accounting platform. Featuring a savings calculator, demo video and additional information about Spark's technology and service platform, the site demonstrates how KPMG Spark helps CPA firms serve their clients more profitably.
The variety of services offered by KPMG Spark allows our clients to grow, develop, and focus on things that matter most. Our services take the responsibilities of bookkeeping and give you all your necessary financial information at the touch of a button or from a quick call to your dedicated bookkeeper. Our contributions not only help you save time so you can focus on other aspects of your business, but it also gives you the information you need in an efficient, presentable, and tax-ready format.
In an increasingly online world, finding new customers as a small business is essential for growth. It can be difficult to find customers that will use your service or product and stay loyal to your company. Here, we outline ways to find new customers in a competitive online space.
Starting your own business is a daunting task in itself, but by adding in the complexities of finances, bookkeeping, employees, payroll, customer service, and so many more it’s easy to drown yourself in responsibilities. One aspect of the process of starting a business that is crucial to its growth is the use of social media.
Starting a business can be a busy time for any entrepreneur and to some, worrying about bookkeeping can seem like an unnecessary task. But, as intimidating as it may be to have a bookkeeper, there are many benefits to online bookkeeping and a strong accounting platform; and several problems can arise when a business does not keep their bookkeeping up to date.
Picking up the skills of bookkeeping and accounting can be time-consuming and difficult. Understanding the difference can help you focus your spending on what is most necessary, what you can do yourself, and what KPMG Spark can help you with. Here, we’ve laid out the differences between bookkeeping and accounting so you can get back to your business and do the things you enjoy.
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