KPMG Spark Blog
Open rates might not be like they were in the early 2,000's, but email still forms the marketing backbone of thousands of small businesses. Knowing how to leverage it to its full potential is crucial—especially when it comes to working with other partners on cobranded email blasts.
MailChimp is one of the most popular (for a good reason) email service providers in the business. It has incredibly handy features like auto-scheduling, A/B testing, third party integrations and a cool chimpanzee logo to boot (for the nerdishly curious, his name is Freddie).
And while MailChimp is extremely intuitive when it comes to sharing email templates with other users, it's not so self-explanatory when it comes to sharing templates with others who don't have access to MailChimp.
After creating your template, the first thing you'll need to do is click the drop down arrow next to the edit button.
Scroll down and click where it says "Export as HTML." Once you do, you'll receive the following pop-up...
Despite the scary text that makes it sound as if you'll lose all of your saved work, just click where it says "Export Template." So far, so good—right? Well, here's where the majority of confusion comes in...
After exporting your template as an HTML file, you'll receive a file download button. If you're using Safari this will appear under the downloads arrow on the top right of your browser, or if you're using Chrome—at the bottom left.
Rather than click on the file and open it (as you would a normal download), place your cursor over the HTML download file and drag it onto the desktop. Attach the file to an email, and send it. Now you're done, it's as simple as that!
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Wrongfully imprisoned for 25 years, founder Patrick Pursely uses KPMG Spark to help keep his organization operating as a registered nonprofit.
Remote work isn't new, but it seems to have now shifted from a rare perk to the norm for many businesses. This change has many benefits for small businesses. Remote work now allows business owners to find the best talent regardless of their location. However, hiring remotely is different from in-person hiring, and small business owners need to know how to approach the process.
How innovation and KPMG Spark have helped this family-owned pen company provide opportunities for adults with disabilities.
Starting a business can be a busy time for any entrepreneur and to some, worrying about bookkeeping can seem like an unnecessary task. But, as intimidating as it may be to have a bookkeeper, there are many benefits to online bookkeeping and a strong accounting platform; and several problems can arise when a business does not keep their bookkeeping up to date.
KPMG is committed to empowering women in the workplace, marketplace, and community. Join us to learn more about how to support women entrepreneurs in 2021.
It’s easy for business owners to become attached to the dream they had when they first started the company. But what happens when a product flops? Don’t worry. A failed product launch doesn’t have to mean your company is doomed to fail. Join us to learn better how to pivot your company's product line.
The Research and Development (R&D) tax credit is a tax incentive for companies that perform qualified research in the U.S. Let's take a closer look at this tax credit and see how it can help your business.
Despite the ongoing COVID-19 pandemic, tax time is finally here, and it’s important for everyone to learn more about all of the new tax opportunities that small businesses may qualify for.
Small business stimulus funds are back with $284 billion in forgivable loans. Eligible businesses can receive 2.5x their 2019 payroll up to $2 million in forgivable PPP funds. Join us to see how you can get access to these funds.