KPMG Spark Blog

How San Juan Huts Uses KPMG Spark Online Accounting for their Outdoor Business

Located in Colorado, San Juan Huts is a trans-generational business that offers "hut-to-hut" backcountry tours in some of the most remote spots in along the Rocky Mountains. Their network of singletrack trails and routes is dotted with 16 isolated huts that makes for more enjoyable adventures. They also happen to be one of our favorite clients. 

Their site description reads, "We empower groups & individuals to travel lightweight, enjoy new landscapes and comfortably retreat to wild places. – An experience of a lifetime! If you are into the outdoors, you have got to get your arse to the San Juan Mountains!"

We had the fortune of interviewing Kelly about the business, her relationship with KPMG Spark, and some of her favorite adventures. Here's what we found out:

How did you hear about KPMG Spark?

I found it while looking online for Accountants that where compatible with Xero.

What made you pull the trigger on our services?

The friendly services, predictable monthly payments, and compatibility with Xero.

Have you noticed any differences in your business since using our service?

We have had an increase in business. I would say the most notable difference though is our ability to now use an online reservation system. We live in a small town and our local options were limited. Finding KPMG Spark was an important step for us in modernizing our reservation and accounting system. This allows us to spend more time talking with our clients about our products and make sure they have a great experience with us and less time taking and entering reservations.

What was the impetus behind the creation of “San Juan Huts”?

My father, Joe Ryan, wanted to create an A to B backcountry ski route in rugged mountains. It has grown to include two additional A to B mountain bike routes as well as a hiking route. We wanted to create a means for backcountry travelers to plan a once in a lifetime adventure and have the fulfillment of doing it all self guided.

In an earlier conversation you mentioned that the company was originally started by your dad Joe. What’s it like running a trans-generational business? Are there any added challenges or pressure?

It is unlike any job I have previously held. We definitely have more investment in the success of the company and the quality of our services. I think it has been a growing experience for my dad and I and our relationship continues to evolve. 

One of your strengths as a business is word of mouth marketing. What is it about your product that makes people want to share it with others and how do you encourage clients to talk about your services?

The trips are really unique and often it is one of if not the hardest thing our clients have ever done. Most find it hugely rewarding and memorable. It is also a great shared experience so I think that lends people to talk about it. In 2015 mile of remote riding, you are bound to create a few good stories. Honestly we don't do much to encourage clients to talk about it and it is an area I think we could work on. 

You’ve mentioned that one of the things that makes you stand out most as a brand is the independence your travelers have vs. those who choose guided travel adventures—What made you choose this strategy and what kind of response have you received from clients and those in the outdoor community?

My father and I both guided professionally for many years before starting or working in our business. I think when we compared the adventures we were guiding with those we were doing on our own time, there was an authenticity of the unknown that we wanted to be able to share with our clients. We wanted them to be able to discover for themselves, rely on themselves, and shape their own memories. 

Has there ever been a trip you couldn’t make happen that you’d like to—“the one that got away”?

Hmmm.... I have had some great trips from solo horse trips in Argentina, to climbing trips via sea kayak in greenland, to most recently bike-packing across Nepal. Of course there are endless adventures to scheme up. As far as the hut trips go, I think our next trip might be a road bike option. 

San Juan Huts offers a lot of different adventures, do you have a personal favorite?

I would have to say the Durango to Moab mountain bike trip probably takes the cake. Although the ski huts provide so much terrain that I am still exploring they would be a very close second. 

Do you have any last words of advice for aspiring entrepreneurs?

It is worth putting time in to get your systems down to make the paper pushing aspects of your business as efficient as possible. Otherwise as you grow, it will sap all your time. Some great advice I received and am constantly trying to live by is to take time to work on your business not just in your business. This is harder done than said, but I think it is sound advice.  

 

KPMG SparkPosted In: Client Stories

Subscribe

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

KPMG Spark is an online accounting service that saves you time so you can focus on what’s most important for your business.

Planning to Pay Taxes Helps Build a Strong Financial Foundation

In order to run a successful business, you need to have a solid financial foundation. Planning to pay taxes is an important part of building this foundation. Join us as we discuss tax planning strategies to help your business plan for tax season.

KPMG SparkOctober 26, 2021Posted In: Tax Tips

How You Know it's Time to Hire a Bookkeeper

When you first open your business, you might be able to run everything by yourself. Eventually, hiring a bookkeeper will become a vital step to help ensure continual growth for your business. Continue reading for 5 signs that indicate it’s time to hire a bookkeeper for your business.

Alexandra OjalvoOctober 19, 2021Posted In: Business Tips

How Managing Cash Flow Can Help You Build a Strong Financial Foundation

Maintaining a healthy business cash flow is one of the most important building blocks for any business to be able to build a strong financial foundation. Continue reading for a few best practices for ensuring your organization has enough cash on hand.

KPMG SparkOctober 13, 2021Posted In: Business Tips

Why your bookkeeping may be holding you back from business success

Join us to learn how your bookkeeping may be holding back your business from functioning at its peak performance.

Aubry BlackOctober 5, 2021Posted In: Business Tips

Building a Strong Financial Foundation: Stay on Top of Bookkeeping

KPMG Spark works with many business owners and executives to simplify their bookkeeping. Continue reading to learn how keeping up with your bookkeeping will help you build a solid financial foundation for your business.

KPMG SparkSeptember 29, 2021Posted In: Business Tips

Hiring Help: How To Know Whether To Hire an Employee or Contractor?

There are many important differences between an employee and an independent contractor that can affect the financial foundation of your business. Continue reading to learn some of the financial impacts you should consider when making this decision.

KPMG SparkSeptember 22, 2021Posted In: Business Tips

Selecting an Entity Structure Helps Build a Strong Financial Foundation for Your Business

Running a successful business depends on a solid financial foundation. You can have the most sought-after products or services, a killer marketing strategy, and loyal customers, but if you don’t have a solid financial foundation to manage cash flow and support other business decisions, it can all come crumbling down. Continue reading to learn how selecting an entity structure can help build your financial foundation.

KPMG SparkSeptember 1, 2021Posted In: Business Tips

Real-Time Bookkeeping: 5 Valuable Insights You Can Gain From Real-Time Bookkeeping

Real-time bookkeeping uses live data to give you visibility into your current income and expenses, balances, and more. The visibility that real-time bookkeeping provides allows business owners to gain valuable insight into both their finances and businesses. Continue reading for 5 valuable insights you can gain from real-time bookkeeping.

Alexandra OjalvoAugust 24, 2021Posted In: Tax Tips

The importance of having a personalized bookkeeper

Having a personalized bookkeeper can provide valuable benefits to any business owner. A personalized bookkeeper can monitor and organize your business’s daily transactions. Not only that, they can also give you the reassurance and security you want to have about your company’s finances. Join us to learn more about the importance of having a personalized bookkeeper.

Aubry BlackAugust 17, 2021Posted In: Business Tips