For CPA Firms, and Accounting Practices

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What Are Client Accounting Services?

In recent years, the accounting industry has seen the development of a service model called client accounting services (CAS). Thanks to advances in cloud-based software and technology, firms can efficiently offer more clients a greater range of accounting and bookkeeping services. Firms that decide to offer CAS can better serve their clients and scale their businesses by providing these extra services.

What Is a CAS Practice?

Client accounting services are tasks that a firm does for their clients that would otherwise be done by the clients themselves. Utilizing an accounting firm’s CAS is a way for clients to offload most—if not all—of their accounting work to their accountant.

Offering CAS allows firms to increase their profits by providing additional services while customizing the work they do for clients. Here are some examples of CAS:

  • Bill payment, transaction processing, processing of AR and AP 
  • Bookkeeping
  • Account reconciliations 
  • After-the-fact financial statement preparation 
  • Periodic tax payments/compliance
  • Tax planning  
  • Payroll and payroll compliance
  • Budgeting and forecasting 
  • Preparation and filing of 1099 Forms 
  • Outsourced CFO/controller services
  • Account analysis
  • Cash flow reporting
  • Budget to actual variance analysis

CAS Can Be a Growth Area for Smaller Firms

As the accounting industry continues to evolve, CAS is emerging as a profitable service line for firms. This is because cloud-based accounting technology allows firms and clients to work together remotely and helps support additional service offerings.

More and more clients are seeking a wider range of services in order to maintain and grow their businesses. Not only can accounting firms potentially attract more clients by offering CAS, but they’ll also be able to serve a larger range of clients and serve those clients without needing to expand staffing at the firm. Through technology, CAS is extremely scalable and adaptable to firms of any size.

Technology Makes Offering CAS Easier

Technology is the enabler of a strong business strategy and can be used to automate the transactional work that comes along with offering CAS. This is why KPMG Spark created a real time bookkeeping solution that allows firms to swiftly deliver tax returns and financials and focus on providing tax advice and other higher-margin services. With KPMG Spark, any size accounting firm can successfully offer client accounting services at scale.

Once you set up your client accounts, our cloud-based bookkeeping service automatically ingests and analyzes accounts and performs bookkeeping in real time. By outsourcing time-intensive bookkeeping, you will be able to focus on growing your CPA firm's client base and revenue while retaining the client relationships you worked hard to build. Because our service is powered by a skilled team of dedicated bookkeepers—not bots—KPMG Spark delivers a supportive experience for both firms and their clients.

Our simple and powerful online bookkeeping platform allows you to access your clients’ books from anywhere at any time—all you need is an internet connection. KPMG Spark also supports:

  • Real time bookkeeping
  • Seeing a snapshot of your clients’ operations
  • Tracking historic trends
  • Income statements
  • Balance sheets
  • General ledgers
  • Facilitate access to payroll services
  • Invoicing and bill pay support

Offering CAS is all about giving clients a wider range of accounting and bookkeeping services to choose from. Using a bookkeeping service is key if you want to offer efficient CAS, increase profits, and better serve your clients.

The views and opinions expressed herein are those of the author and do not necessarily represent the views and opinions of KPMG LLP.

This blog article is not intended to address or provide advice concerning the specific circumstances of any particular individual or entity and does not constitute an endorsement of any entity or its products or services.

Some or all of the services described herein may not be permissible for KPMG audit clients and their affiliates or related entities.

The following information is not intended to be “written advice concerning one or more Federal tax matters” subject to the requirements of section 10.37(a)(2) of Treasury Department Circular 230. The information contained herein is of a general nature and based on authorities that are subject to change. Applicability of the information to specific situations should be determined through consultation with your tax adviser.

KPMG SparkDecember 7, 2021

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