KPMG Spark Blog

5 Ways to Drive Targeted Traffic to Your Website

In business, nothing happens until there is a sale. With online marketing? Nothing happens until you deliver targeted traffic to your site.

You may be in the "right" niche and have a highly desirable product, but if you're not driving good, targeted traffic, it's as though your business does not exist. Even if you have only 10 visitors to your site per day, you can be successful if they are ready and willing to buy. This is better than 500 visitors who land on your site and immediately click away because they have no interest in what you are selling.

1. Set Numerical Marketing Goals

To find targeted traffic, the first step is to create a solid plan to drive visitors. You also need to set concrete goals, such as driving 1,000 visitors in 30 days. Once you reach your goals, you will gain confidence and momentum will begin to take over. The more traffic your site gets, the easier it will be to rank higher in the search engines, which will drive even more targeted visitors to your site organically. 

2. Learn the Truth About Your Prospects

To get these targeted visitors, think about who your ideal customer is, and then direct all of your marketing toward finding that customer. Remember that you're not trying to appeal to a lot of people, just to those most likely to be anxious and willing to buy from you.

How much does this person make per year? What are his or her problems and what kind of solutions are you offering? How old is he or she? Will your product appeal to both genders equally? What interests does he or she have?

When you are able to answer all of these questions, you will be working smarter, not harder. That's because (if you create a proper keyword strategy) the 1,000 targeted visitors who find you through search, are not the same as those who just happen to stumble upon your site.

3. A/B Testing

Testing is important, so you should try as many different sources of traffic as possible and keep track of your results. Repeat what's successful and discard what's not.

The best traffic is organic evergreen traffic that finds you through relevant search keywords.

Look to get web traffic from other sources that will give you an excellent return on your investment. Many of the paid traffic methods, including social media, will deliver many targeted visitors that you can make a great deal more money than you would by spending on advertising.

Keep in mind that you don't just want to attract random traffic to your website. You want to bring highly targeted, ready-to-buy customers to your site. When you learn how to do that, you will have a successful business. That's where Facebook comes in.

4. Leverage Facebook Ad Manager

Facebook arguably has the most detailed ad targeted platform. If you can think of a demographic, it probably exists. You can dial it down to religion, race, sex, interests, class, and even the websites users have visited.

A little creepy? Maybe. Effective? Definitely. 

Use Google Analytics to find out more about your audience and try to double down on those who seem to be most interested in your products/content.

Don't forget to A/B test for potential clients who might not be visiting your site. There could be a surprise demographic out there who you just haven't tried targeting yet.

5. Maintain The RElationship

Not everyone is ready to make a purchase when they visit your site, but that doesn't mean they won't do so later. Maybe they just need more time to research or for a paycheck to come through. Whatever the case, you've got to keep reminding these targeted visitors about who you are, and why they visited your site in the first place!

Retargeting Ads

Retargeting ads, target visitors to your site after they leave. Have you ever looked at a product on Amazon and then seen that very product pop up later as your browsing the web? That's not coincidence, that's retargeting!

Using tools such as AdRoll will help you target the people who have visited your site. Those who have visited your site are often easier to convert, as they already know a bit about your product and have shown interest.

Drip Campaigns

Another way you can keep reminding visitors of your value is through drip campaigns. When someone visits your site, you'll want to offer a value add that entices them to give you their information so you can contact them once again. 

Examples of Value Adds:

  • Get a copy of our E-Book "How to XYZ"
  • Get 20% off your first purchase
  • Sign up for our monthly digest to stay up to date each month's best blog posts

Of course, before you offer these things, you need to create a way to capture these targeted traffic leads. One way is by using SumoMe, a tool we've lauded before for being simple to use and giving marketers lots of customizable options.

Once you have these emails, create an email drip campaign that starts with value driven content, and progressively makes a harder sale. 

For Example:

Email 1: Welcome

Email 2: An Informative Blog Post 

Email 3: A Case Study

Email 4: Buy Now

Email 5: Last Chance, Take 10% off Today!

KPMG SparkNovember 30, 2016Posted In: Business Tips

Subscribe

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

KPMG Spark is an online accounting service that saves you time so you can focus on what’s most important for your business.

The Hidden Costs of Doing Your Own Bookkeeping

 You may view doing your company’s bookkeeping as a point of pride, or simply as a way to save money. But there are many costs associated with “do-it-yourself” bookkeeping that business owners often overlook. Join us to see how outsourcing your bookkeeping can help you and your business.

KPMG SparkApril 13, 2021Posted In: Accounting Info

4 Benefits of Choosing KPMG Spark for Your Bookkeeping

Entrepreneurs often start out trying to do their own bookkeeping but quickly realize they need a bookkeeping solution that not only makes it easy, but also one that addresses their evolving business needs — such as managing cash flow as their business grows. Let's take a closer look at how KPMG Spark can help your business.

Jonathon WalkerApril 6, 2021Posted In: Business Tips

Managing Cash Flow in 2021

The insight provided by an updated, thorough examination of upcoming cash flows can help business owners make more informed decisions and best leverage the cash they’re generating. Let’s look more closely at some leading practices for generating a cash-flow projection and how it can help your business.

KPMG SparkApril 2, 2021Posted In: Business Tips

Embracing Managed Accounting: 4 Ways to Inspire Your Employees When Switching Bookkeeping Platforms

Getting employees on board with change can be challenging – even if everyone involved knows it’s for the better. This was at the forefront of our minds when we first created KPMG Spark.

KPMG SparkMarch 25, 2021Posted In: Business Tips

KPMG Spark launches Spark 1.1

KPMG Spark is always listening to small business owners to learn more about the resources and tools they need to help their businesses succeed. The Spark team listened to what our clients had to say and recently launched KPMG Spark version 1.1. 

Sam HunterMarch 23, 2021Posted In: News

Member Spotlight: How Hoban Optometry is Scaling Smart with Managed Accounting

With organized, real-time accounting, a complete picture of critical financial data, and expert recommendations from a trained professional, the Hobans can continue to provide care to every patient while creating a robust and sustainable business for decades to come.

KPMG SparkMarch 9, 2021Posted In: Client Stories

4 tips for managing business cash flow

Maintaining a healthy business cash flow is one of the most important building blocks for any business to achieve meaningful growth. Join us so you can scale your business and make big purchases with confidence.

Ben AsplundMarch 2, 2021Posted In: Business Tips

KPMG Spark launches Tax Tips blog section to help small business owners

To alleviate tax season stress, KPMG Spark has launched a Tax Tips blog, specifically designed to give small business owners an easy place to find crucial information and deadlines.

Sam HunterFebruary 23, 2021Posted In: News

Automating your business tax system

Doing your own taxes can seem like the optimal solution, but we can become our own stumbling blocks when dealing with important financial information. Join us to see the benefits of implementing an automated tax system through online solutions.

Ben AsplundFebruary 23, 2021Posted In: Business Tips