KPMG Spark Blog
Choosing the name of your business is one of the most important decisions a business owner can make. There is a lot to consider, such as how you want your brand to be perceived by customers? What image do you want to project? What is your product or service and do you want this to be included in the name? You will also want your name to be easy for your customers to remember and recognize.
Legally, the name you select for your Corporation must not be similar to any existing business in that state and must be distinguishable from any other business that is already registered in your state of formation.
There is also the possibility that the name you select will not be available, so it is a good idea to have 3 different options in case your first or second choice is not available. To help distinguish your business structure you will also want to end your business name with either "Incorporated", "INC.", "Corporation" or the abbreviation of "Corp."
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